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LEEDS
ripe design (UK) Ltd
Clarence House
48 Black Bull Street
Leeds
LS10 1HW

tel: +44 (0) 113 204 2800
fax: +44 (0) 113 204 2801

e-mail: hello@ripe.co.uk

Registered in England & Wales. Company No. 2854317
Vat number: GB 834 8624 07

 

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2 Queen Caroline Street
Hammersmith
London W6 9DX

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Ground Floor
Unit 2D
Black River Park North
Fir Street
Observatory
7925

tel: +27 (0) 21 447 5107
fax: +27 (0) 21 447 5108

e-mail: craig@ripe.co.za
web: www.ripe.co.za

Goldenfry CD presentation

Background

From a small fish and chip shop in Wetherby, Goldenfry has grown to become one of the most profitable food production businesses in the UK today. Manufacturing their own loved brand of Goldenfry gravy, the company also produces gravy granule products for almost every supermarket company in Britain. Goldenfry have now diversified their product ranges bringing their unique category insights to benefit retailers other product areas.

Brief

Goldenfry wanted a unique way of presenting their exciting business model to potential new recruits, staff teams, customers, potential customers, suppliers and funders.

Solution

Ripe designed and produced a box set to present Goldenfry’s business. Inside was a corporate brochure and a media rich CD-ROM containing video footage and professional photography of the various aspects of the business and its buildings, along with an interactive company chart along the user to ask virtual questions to the directors, management and staff.

Outcome

The box set was very well received by all and the CD ROM won best use of multimedia award at the prestigious Cream Awards. Ripe are now working on publishing the CD ROM and brochure information plus real time business data via a group wide Intranet and Extranet.